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After an initial rise in the United States back in July, YouTube Premium is undergoing a gradual international price hike. Google's video platform is implementing these changes incrementally across regions including Europe, Asia-Pacific, and South America.
Starting from November 1, countries such as Argentina, Australia, Austria, Chile, Germany, Poland, and Turkey are experiencing a rise in the cost of YouTube Premium. This adjustment affects all types of subscriptions, including individual, family, and student plans, as well as those for YouTube Music Premium.
In the case of Australia, the cost for an individual YouTube Premium subscription has risen to A$16.99, marking the first increase of its kind in the nation. However, for subscribers already paying a lower price, YouTube has announced that it will maintain the current rates for at least three additional months.
Subscribers will encounter the new rates starting from their upcoming billing period. In a recent email announcement, YouTube emphasized that such decisions are made with considerable thought. The platform stated that the increase in subscription fees is aimed at enhancing the Premium experience and continuing support for the creators and artists featured on YouTube.
This price adjustment is being rolled out in stages across different regions rather than implementing a uniform increase across all countries within a specific area.
This move coincides with YouTube's global ban on ad blockers and the introduction of several new features in the app.
A Top Comment from GeneralMayhem, Liked by 20 People:
"I reside in Australia. The cost for my family plan is nearly doubling, jumping from $16.99 to $32.99. However, they are granting me an additional three months at the current rate. How considerate of them."